Brief
Booqnest, founded by Pipa, began as a creative self-publishing brand with the vision to inspire, soothe souls, and spark creativity—regardless of age or gender. With no clear starting point and products aimed at different target markets, the challenge was to build a brand that could resonate with all. The goal was to create a playful, inspiring, and bold visual identity that stands out in the world of journals, coloring books, and children’s literature.

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The Challenge
The primary challenge was to design a cohesive brand identity that unites Booqnest’s diverse product range. With products not originally crafted for the same audience, the visual identity needed to be flexible yet consistent—balancing playfulness, creativity, and boldness.

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Scope
I developed a comprehensive visual identity, including logo design, unique graphics, and a Webflow website, that captures Booqnest’s mission of inspiring creativity and expression. Every design element was crafted to be both playful and bold, ensuring Booqnest appeals to a wide audience while maintaining a distinctive brand personality.

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booqnest.com